How Much Is a Facebook Friend Worth? $174_17

Friday, April 26, 2013
The next time you โ€œlikeโ€ something on Facebook, you might imagine a little cash register ringingโ€ฆca-ching. Thatโ€™s because new research suggests that every time you โ€œlikeโ€ or โ€œfriendโ€ a brand or business, your actions are worth approximately $174.17 to that brand โ€” a 28 percent increase since 2010.

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