Many books have been written on the subject of recruiting people to a sales team. Often the materials are provided by individuals with no real history of success themselves, except in selling a few books.
As the subject of this site is directed towards the MLM, Direct Sales, Network or MultiLevel Marketing Industry, I will get straight to the point. While in High School, I took my first step into Network Marketing by joining Amway and learned one truth which is foundational for all Network Marketing organizations. You need to build a Sales Organization. Working with clients today, I still run across references to a quote often cited during my Amway days...
"I'd rather have 1% of the effort of 100 men than 100% of my own effort." -J. Paul Getty (1892-1976)
Is that not why a Car Dealer sets up a sales department, a Real Estate Broker takes on as many Real Estate Agents as they can, or a manufacturer sends a sample of their product to as many retailers as possible? Often referred to as the Power of Duplication, it gets down to finding as many people as possible to assist in marketing or spreading the news about a particular product or service. In fact 100 people giving 1% will be more efficient than 1 person giving 100%.
So, we must look at Recruiting a Sales Force.
The points below will assume that you already have a solid corporate infrastructure, as well as a viable and exciting product with a solid supply chain.
GREED: Considering the Compensation Plan
What is in it for me? The greedy question of how much I can make, when answered correctly, can play an important roll in recruiting. Thus, one of the first steps to undertake is to determine a compensation or commission structure that will attract new members to the Sales Force and encourage them to attract others.
CULTURE: The Family
Even the worst compensation plan on the planet can be overcome by building the Culture, the Atmosphere, the Family of your Sales Force. Enthusiasm is in Numbers and Numbers are what you are after. Organize the group with a Cause, a Message, a Culture.
EVENTS: Gathering the Flock
Even the most discouraged members of your Sales Force can be rekindled when attending an event. Recognition of members for things like Birthdays, Anniversaries, and Sales Quotas are common. Bring the message home to each member that they can do it.
FEAR OF LOSS: Legtricity
Legtricity is a software program that was developed to not only Ignite Recruiting, but Cement Conversion of Recruits into your organization.
Other software products have hit the market which are systemically flawed as they use traditional email as the vehicle of delivery. Combine email with large numbers of potential members and you often get SPAM.
The last thing you want is to have your IP range black listed, preventing normal correspondences from being delivered to actual customers and sales members.
MultiSoft developed the only true solution combined it with Fear of Loss. A growing list of Potential Future Sales Force Members eventually reach a deadline and given the opportunity to convert to an actual Distributor or Member of your Sale Force.
As each Potential Future Sales Force Member is aware of the many, potentially thousands of other people below them, Fear of Loss becomes the key player converting thousands of people into your sales program.
Sales Force Recruiting made Easy with Legtricity!
Regards,
Scott H Leonard
MultiSoft - San Diego
121 Broadway St, Suite 347, 348
San Diego, CA 92101
1-888-221-0106
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