Innovation is About Behavior Not Products

Thursday, May 9, 2013
True innovators get people to do new things, not just buy new stuff. Innovation is not invention. An invention is generally a product or a process and something you can see. Innovation is different. To innovate, we must ask โ€˜whyโ€™ someone does something rather than asking โ€˜whatโ€™ he or she does. We must design with the intent to influence or persuade, and then deliver an experience that is both ...

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Contribution by: Scott Leonard
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Tags: invention

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