Toy industry will not phase out but co-exist with online gaming: Lokesh Kataria, Mattel - Exchange4Media

Toy industry will not phase out but co-exist with online gaming: Lokesh Kataria, Mattel - Exchange4Media
Tuesday, July 23, 2019

"Toy industry will not phase out but co-exist with online gaming: Lokesh Kataria, Mattel  Exchange4Media

Kataria, Head of Marketing, Mattel India, says the brand has increased its online marketing budget from around 2 per cent to 30-38 per cent.


 

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Toy industry will not phase out but co-exist with online gaming: Lokesh Kataria, Mattel - Exchange4Media

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