Direct selling is usually associated with party-plan and network marketing companies. Although these companies use direct sales, they aren't the only ones. Many businesses that sell business-2-business (B2B) use direct selling to target and sell to their end customer. For example, many companies that sell advertising or office supplies will send their reps directly into the stores that can use their services.
Direct Selling Industry News brief sponsored by: MLM Software Central, a division of Inspetta: Direct Selling Software at MLMSoftwareCentral.com
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