Google Brings Machine Learning to Online Marketing Assessment - E-Commerce Times

Friday, May 26, 2017

E-Commerce Times

Google Brings Machine Learning to Online Marketing Assessment
E-Commerce Times
Google earlier this week unveiled Google Attribution, a tool that uses machine learning to measure the effectiveness of online marketing campaigns across a variety of devices and channels. Part of a series of new measurement tools introduced at Google ...
Inside AdWords: Powering ads and analytics innovations with machine learningInside AdWords

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