Twitter lands ad agency partnership for major revenue boost

Monday, April 22, 2013
By Jennifer Saba (Reuters) - Twitter has struck one of its biggest advertising deals to date with media agency Starcom MediaVest Group (SMG), the companies said, in the social media site's latest effort to boost revenue. The multi-year agreement, which includes preferred inventory and a direct pipeline into Twitter's data feed for media planning purposes, is worth up to hundreds of millions of ...

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